ARTISTRY
DIGITAL REBRANDING CAMPAIGN
The rebranding is to promote the new branding direction of healthy beauty with a new range of skincare products. Some natural ingredients and laboratory elements are featured in the visual to promote their emphasizing on phytonutrient. AR Filter Giveaway Contest is the main attraction for this event to boost awareness and garnered fans interaction engagement.
ARTISTRY LOS ANGELAS STUDIO
PRODUCT DIGITAL LAUNCH CAMPAIGN
To tease the audience with the launch of the new ARTISTRY STUDIO L.A. range, we hype the launch by getting the audience ready for their “trip to L.A.” through showing them their plane ticket to L.A.
In order to promote the range of makeup product is suitable for any occasion, we designed a series of posting with product recommendation for different locations like Hollywood, Malibu and Miracle Mill to support the theme of glamour red carpet, beachside, and artsy respectively. ASMR format is used to enhance the virtual travel experience.
BLOOMING SLEEPING MASK
PRODUCT LAUNCH CAMPAIGN
"Your Beauty Sleep Journey" is the concept in this
campaign. Different product USP from the smell to inner healing process to the beauty results in the next morning has been promoted via different stages along campaign.
We all have a dream to become the most beautiful version of ourselves no matter how old we are. With the ARTISTRY Blooming Sleeping Mask, let us help you turn those dreams into reality and awaken your beauty while you sleep.
The aromatic blend of lavender and bergamot paired with the healing properties of fermentia CICA will take your skin on a dream-like journey that’ll let you bloom beautifully.